CACTUS

CACTUS’S VISIONARY OBJECTIVE WAS TO DEVELOP AN AD CAMPAIGN WITH A MAGAZINE-STYLE AESTHETIC THAT CAPTURED THE ESSENCE OF THE ARIZONA DESERT. THE CAMPAIGN WAS TITLED "CACTUS" IN RECOGNITION OF THE CACTUS LEATHER USED FOR THE JACKET’S BACK AND THE JEANS’ FLARE, SOURCED FROM DESERTO. TO FURTHER EMBODY THE CACTUS THEME, A ZIGZAG STITCH WAS IMPLEMENTED AROUND THE CACTUS, PROVIDING A SPIKY TEXTURE AS A DEPARTURE FROM THE TRADITIONAL STRAIGHT-LINE STITCH. CACTUS: “THIS SH*T FEELS LIKE CALVIN.”

CREATIVE DIRECTOR & DESIGNER: ALLEN C.

PHOTOGRAPHER: CJ BANKS