SOCIAL CHECKS
THIS CONCEPT ALSO DRAWS FROM MY EXPERIENCE AT NIKE INC. IT EXPLORES SOCIETAL STRUCTURES SUCH AS TRAILBLAZERS, PUPPET MASTERS, GAME CHANGERS, AND GATE KEEPERS. ALTHOUGH THESE ROLES ARE DISTINCT, THEY SHARE A COMMON ELEMENT: THE PEOPLE. WITHIN THESE STRUCTURES, INDIVIDUALS ARE GUIDED BY THE INVISIBLE INFLUENCERS OF SOCIETY, MOTIVATED BY A DESIRE FOR CHANGE, DRIVEN BY THE DETERMINATION TO ENACT CHANGE, AND CHALLENGED BY THE TASK OF ACQUIRING AND RELEASING INFORMATION TO SPARK TRANSFORMATION.
CREATIVE DIRECTOR & DESIGNER: ALLEN C.
The Trailblazers concept represents the pioneering of a new era for Allen C. This set embodies the beginning of Allen C.’s entry into the art world. The Nike Blazer, stands as a testament to the brand's early strides in the world of footwear, as the blazer is nike’s first basketball shoe.
The Puppet masters concept is a play on being controlled by the powers that be (who ever they are). Although we can’t really see what we are controlled by, this entity has a way of keeping us in “order” and creating a “perfect” guide of the world for the masses.
The Game Changers concept represents being apart of an already created society, while finding ways to standout. While Travis Scott may not have innovated the reverse Swoosh, he raised the bar within sneaker culture, and it will forever be associated with his name. This concept includes the Nike logo from a pair of Travis Scott mocha shoes.
Gatekeepers is a concept that shows both sides of gatekeeping. highlighting the restriction of access to privileged information, while also depicting the prevention of people in the “know” from going back and sharing information to help the people from which they’ve come from.