SWOOSH 1

THIS CONCEPT, ENTITLED "SWOOSH" IS AN EXTENSION OF THE ALLEN C X NIKE CONCEPT SERIES. IT FEATURES A CUSTOM-ENGRAVED WOODEN BACKBOARD THAT MATCHES THE WOOD FROM THE SOCIAL CHECKS NIKE CONCEPT, CREATING A COHESIVE AESTHETIC THROUGHOUT THE SERIES. THE RIM, ADORNED WITH GOLD SPRAY-PAINTED CHAINS, SYMBOLIZES ACHIEVEMENT AND VICTORY. COMPLEMENTING THIS, A GOLD SPRAY-PAINTED BASKETBALL AND TWO CUSTOM-MADE GOLD ALLEN C. RINGS ADD A TOUCH OF LUXURY AND EXCELLENCE. THIS DESIGN EXEMPLIFIES AN INNOVATIVE APPROACH, SEAMLESSLY INTEGRATING MY PERSONAL JOURNEY WITH NIKE AND MY PREVIOUS EXPERIENCES WITH BASKETBALL INTO EACH PIECE.

PHOTOGRAPHER: DREW KISSEL

CREATIVE DIRECTOR & DESIGNER: ALLEN C.